Continuity is important in TV and film because when scenes are cut for the day and need to be continued later, everything has to be exactly the same or the viewers will notice. A continuity error is where there is no consistency in the film.
Some typical errors occur when crew members, including the hair and makeup department, might be working on other productions, so new people are often hired to film the pick-up shots. It is essential to take notes and photographs for the continuity. Actors must be in the same place and position from the previous cut, dressed the same and have the same hair and makeup or it will be noticeable.
It is down to the departments to take their own continuity notes and photographs in order to be able to perfectly recreate it.
Below are some examples of continuity errors.
Image from: http://www.moviemistakes.com/images/mistakegrabs/851.jpg
Image from: https://jordansumray.files.wordpress.com/2011/10/screen-shot-2011-10-12-at-10-07-532.png
Image from: http://27.media.tumblr.com/tumblr_lggxf6krgg1qbdtwao1_400.jpg
Information from: http://www.delamaracademy.co.uk/the-make-up-artist/film-tv-make-up/makeup-continuity
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